let us show you the way to heavenly comfort

THE YARN

The latest generation of solution dyed olefin yarns combining appealing softness with superb colours and outperforming stain resistance

THE BRAND

Invictus® is the newest revelation in AW’s broadloom carpet offering.
Invictus® stands for invincible comfort that will convince even the most demanding amongst you.

The carpets’ stunningly rich texture and opulent body is created using another revelation:  iVinci®, the latest generation of solution dyed olefin yarns combining appealing softness with superb colours and outperforming stain resistance.

THE COLLECTION

let us show you the way to heavenly comfort

Orion

a prominent constellation visible throughout the world, named after Orion, a gigantic, supernaturally strong hunter in Greek mythology.
The Māori called the three stars forming Orion's belt "Tautoru" and they knew that the end of the year had come when the three stars were lined up vertically on the horizon.

Hunt your way to invincible comfort with Orion

Sirius

the most brilliant star in the night sky, also known as “the dog star” because it dominates the “Greater Dog” constellation. This configuration of 8 stars represents the larger of Orion’s two hunting dogs that accompany him as he hunts Lepus, the rabbit. At the end of the Māori year, Sirius or ”Takurua”, is located directly above Orion’s belt.

Sirius invincible comfort at zenith level.

Scorpius

a large constellation located near the centre of the Milky Way depicting the scorpion that killed Orion. In Māori mythology, Scorpius is called ”Te Matau a Maui” and is not a scorpion but a giant fish hook that was used by the half-god ”Māui” to pull the North Island of New Zealand from the bottom of the ocean.

Scorpius the sweet sting of invincible comfort.

Canopus

Its name comes from the mythological Canopus, who was the navigator at sea for Menelaus, king of Sparta. The Māori had several different names for Canopus amongst which ”Atutahi” which meant ’stand-alone’. As the second brightest solitary star after/to Sirius, it served as an important stellar compass to guide the ancestors of the Māori safely across the Pacific Ocean to their new homeland.

Canopus your bright beacon to invincible comfort.

The Collection

Stars are eternal, no man can make them cease to shine. Primitive tribes, like the ancestors of the Maori, used stars as light, map and compass, to guide the way

AW’s new Invictus® collections are all named after invincible stars and awe-inspiring constellations

 

The Yarn

iVinci® was developed in close collaboration with world-leading yarn manufacturers using state-of-the art extrusion equipment combined with an unrivalled in-depth knowledge of polyolefin chemistry.

The unique shape of the polyolefin filaments’ cross-section and the high number of filaments both contribute highly to the outstanding softness, bulk and luster of iVinci®.

 

 

 

The Brand

 

Invictus® stands for invincible comfort that will convince even the most demanding amongst you.
The carpets’ stunningly rich texture and opulent body is created using another revelation:  iVinci®, the latest generation of solution dyed olefin yarns combining appealing softness with superb colours and outperforming stain resistance.

 

 

 

 

The Movie

The Making of Invictus

Invictus Mood film

Invictus®

Comfort: the final frontier. These are the voyages of the AW Enterprise. Its long-life mission: to explore exciting new yarns, to seek out galactic carpet, textures and comfort levels, to boldly go where no company has gone before

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